{"id":13477,"date":"2017-08-12T20:46:30","date_gmt":"2017-08-12T20:46:30","guid":{"rendered":"https:\/\/consulting.vamtam.com\/?page_id=13477"},"modified":"2020-11-24T08:43:28","modified_gmt":"2020-11-24T08:43:28","slug":"our-people-are-your-people","status":"publish","type":"page","link":"https:\/\/focusmarketing.co.nz\/our-people-are-your-people\/","title":{"rendered":"Our People are Your People"},"content":{"rendered":"
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A business consultant, first of all, has to have the ability to understand function over form and cause over effect, because the consultant is going to either be brought in for a specific or a macro problem. A specific problem can be, \u201cMy website\u2019s not getting any traffic.\u201d The macro problem can be, \u201cWere not getting enough sales,\u201d or, \u201cWe\u2019re getting beat in the market.\u201d And you\u2019ve got to be able to be causation-focused. You have to first look at the effect, but then determine what is really causing it. And then you\u2019ve got to be able to deal not with form \u2013 \u201cOh, you just need better marketing\u201d \u2013 but you have got to be able to understand function.<\/p>\n\t

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